Best DIA Exhibitors

As posted on ClinPage's website:

Brad Pitt and Angelina Jolie care about drug development? They suddenly hunger to learn more about sponsor-CRO partnerships, PDUFA and Critical Path, and thus they showed up at the Drug Information Association's (DIA) 45th annual meeting to drink it all in? They are curious about science in addition to being gorgeous, rich and fertile?

Wait-those were actually Brad and Angelina impersonators at the BioClinica booth at DIA. But they looked so authentic! He sported glossy, tan skin and a tweed cap. She had big lips, long brown tresses cinched back tight, and huge sunglasses. Facial features on both were almost dead on. Brad (actually Ryan) and Angie (actually Tatiana) were Hollywood aloof yet exhibit-floor accommodating as they hung out in the BioClinica booth letting "paparazzi" take pictures of them with giggling passersby.

Brangelina Buzz

Ersatz Brangelina created the biggest scene we saw on the exhibitor floor at DIA, and thus BioClinica gets top prize from us this year: Best Exhibit Floor Buzz Generator.

Jim Dorsey, BioClinica's VP of marketing, was delighted with the attention at the booth. The theme, he told us, was Hollywood Premiere, and intended to reflect the April debut of BioClinica, the company's new brand name after the purchase of electronic data capture firm Phoenix Data Systems by Bio-Imaging Technologies. Photos of the attendees with Brad and Angelina are on the company's website, where a contest is also under way.

 Click here to read the full article >>